Connection2

Marketing Solutions for Technology Companies

Channel Strategy

With a wealth of experience both agency and client side in the technology sector, we understand your audience and we can help you;

  • Assess your market place
  • Review your Channel strategy and processes
  • Advise the best routes to market

Consultancy Services

Whether you are looking to launch new products or services, keen to break into new markets or re-focusing your targeting to the SMB / SME market, Connection2 can help you find the best way forward for your business, by:

  • Defining your marketing objectives more accurately
  • Determining the positioning of your products or services
  • Encapsulating your companies Unique Selling Proposition (USP)
  • Helping you understand your competitors better
  • Benchmarking your proposition against your competitors
All of which will help you identify the most profitable business model and marketing strategy.



ROI Calculations

In an industry where there is an ever increasing requirement for Return On Investment for every marketing pound/dollar spent. Connection2 works proactively with clients to agree upfront an ROI calculation for all campaigns we are delivering.

In addition, when we are executing campaigns we use the ROI figure, as a measure of the success of the campaign on a weekly basis. If it is not returning what we have estimated, we will review the campaign with the client to ensure it get back on track.


Partner Marketing