How accurate is your prospect data?

If your data has been untouched for 6 months then as much as 40% could be out of date. That’s a sizeable share of your budget wasted … even before you’ve started targeting your audience with new campaigns.

However, Connection2 can help you get your data in shape – creating high-quality prospect lists for EMEA and North America that will maximise the return on your marketing spend.

We manage and maintain thousands of customer records for our clients, thanks to our in-house systems, programmers and research team.

As a DMA registered list broker, we can also help you locate the correct data lists for your campaigns.

With our help, you can enhance your prospect data:

• Cleansing it to remove duplicates, while updating postcodes/zip-codes and addresses
  
  
• Profiling it against RFV (recency, frequency and value)
  
  
• Segmenting it for relevant industry sectors
  
  
• Comparing it against SIC (standard industrial classification) codes to identify market gaps
  
  
• Boosting it with valuable new prospect data to fill the gaps
  
  
• Modelling/profiling it for better targeting

If you wish, we can also design, build, host and manage a marketing database to act as the central repository for all your contact and campaign data. What’s more, our experts can ensure your data complies with the latest legislation, guidelines and best practice on data storage.