Top ten tips for your creative projects Apply these simple rules to any creative project - from printed adverts, direct mail to email campaigns - and you'll achieve better results.

1. Objective - Does the creative meet your objectives. Will it lead to more sales or greater awareness for your product or service?
2. Proposition - Will your audience understand exactly what you're offering ... in the first few moments they start reading?
3. Keep it Simple - Is the message clear and the layout uncluttered, while being consistent with your company look and feel?
4. The Headline - Is the headline compelling and exciting enough to convince your audience to read the rest?
5. Imagery - Do the images enhance your message - or could they distract, confuse or even offend people?
6. The Copy - Does the text speak to your audience in 'their language' ... and respond to issues that are important to them?
7. An Offer - Is there a special incentive for your audience? Research shows that 'offers' will lead to a much bigger response.
8. Clear Call-to-action - Does your audience know how to 'take the next step'? Are you directing them clearly to phone, email or go to a web page?
9. The Sign-off - Do people know you are? Tell them a little about your company. Use your logo, tagline, address and contact details to instill confidence.
10. Measure Success - Use web technology to track the success of your creative project or campaign - to check that your investment is paying dividends

The Creative2 solution provides a marketing resource for companies on a local, national or global level that can be integrated with our other solutions to deliver end-to-end campaigns.

We have worked with a wide variety of organisations from major global brands with an international focus to companies whose needs are on a national or local level.

As a result we have developed stand-alone options that can fulfil a specific marketing need or a collective business solution. Small projects, strategic or tactical planning, global rollouts, logistics and the implementation of your marketing plans. Some examples of the types of projects that we have been involved in:

Corporate ID make over Direct Mail pieces Localisation – collateral , advertising HTML E-Mails Websites Micro sites Animated Presentations Collateral Print Event Graphics		Sun V202 Ad
Our design team works on a wide variety of client projects. Below are some samples of the creative work we have delivered in the past.

	Sun G8 Advert