Unfortunately, prospects are not always ready to buy your products or services when you are ready to sell them. No matter how interested they are, there are many factors out of your control such as the budgeting process, the need for additional approvals, and purchasing requirements.

We’ve found the answer is to make sure you’re in front of prospects periodically with a program of regular ongoing communications:

• Provides opportunities for the prospect to respond at different times – ie when they are to respond.
• Builds awareness so that the prospect will have the product or service at front of mind when a purchase decision is made
• Encourages pass-along by the prospect to other levels and functional areas within the business
• Provides opportunities to reach new individuals who may take over a prospect’s role
• Offers another marketing opportunities should the prospect move to another company

The key to establishing a regular communications program is building a contact management or marketing database. In fact, we believe that building a marketing database is essential to any effective direct marketing.

We provide the following database services:

• Data and database audit
• Consulting
• System design and implementation
• Provision of LAN solutions
• Provision of hosted web based ASP solutions
• Database registration
• Data cleaning and conditioning
• Data enhancement and profiling
• Data segmentation and modelling

Your database is an investment in your future sales success and is a major asset. However, it needs to be used and requires regular maintenance to maintain its value. On average, it is estimated that people change company or position on every three years, so data needs to be continually refreshed and updated. Running campaigns certainly help, but regular data cleansing is essential. Our telemarketing team can help provide this service as an integal part of our database hosting solution.