The importance of targeting is well known in direct marketing – with a 7 fold return often achieved from investing in identifying the right contacts. We, also, from experience believe that the audience is many times more important than either the offer or the creative. It makes sense that if you are not targeting the right audience, nothing else matters.

For this reason, we always start with an in-depth understanding of your target audience and draw upon our in-house research team and extensive data and list sourcing capabilities. We also offer full data processing and external suppression services.

Once we know your audience we can then carefully target the offer (message and incentive) and creative approach. We provide a full direct mail service, including:

• Campaign planning and management
• Creative and design
• Copywriting
• List and data sourcing
• Data bureau services
• Print and production
• Laser and lettershop
• Domestic and international post management
• Goneaway management
• Response management and fulfilment

Our clients have used us in a number of different ways to provide direct mail solutions. These include:

• Sales lead generation – direct and channel
• Invitation mailings for events
• Channel newsletter mailings
• Channel incentive programs
• Recruitment mailings for developer member programmes
• Acquisition mailings for partner programmes
• End user mailings
• Member Get Member
• Customer upgrade offers
• Lapsed customer re-activation mailings…

It’s important to remember that direct marketing works because it enables you to segment, target, control, test, measure, analyse. And so we’ll do all this for you as well.