Connection2

Marketing Solutions for Technology Companies

Connection2 will enable you to win the battle for the hearts, minds and resources of Partners.

We understand their needs too. And in a saturated technology marketplace, we’ll ensure your messages get through, convincing the right Partners that your proposition will add value to their business.

Securing buy-in from Partners is only the start. We’ll help you enjoy long-term relationships.

Managing a successful Channel is all about proactively engaging your Partners, understanding what’s most important to them, leveraging their strengths and delivering on what you promise.

With our help, you can create a Partner Contact Centre for all your inbound and outbound Channel business. We’ll provide a multi-lingual team with all the systems and infrastructure you need. This is a highly cost-effective way to manage the Channel – without the traditional overheads, delays and risks.

A Partner Contact Centre will deliver many key business benefits:

  • It will provide single, highly-responsive and consistent interface for all your recruitment, communication, contracts and Partner management, from enquiries to escalations

  • Our multi-lingual team will speak to Partners in their preferred language and
    business cultures

  • You can use the contact centre to deliver and track proactive Go-To-Market (GTM) campaigns and events that capture the imagination of your Distributors, Resellers, ISVs and Systems Integrators

  • We can customise each Partner Programme for the relevant country and audience

  • Our team will qualify leads, passing ‘A’ leads to Partners and nurturing the rest
    until fruition

  • We can also help you manage and distribute co-op funds

Partners thrive when they feel part of a trusted community. We make this happen.

We can also help you to maximise the value by optimising your Channel

 

Business Development