When creating a direct marketing campaign, it is often overlooked that there will be responses to manage. Many companies fall short at response handling, potentially creating mishandled enquiries, poorly treated leads and alienated prospects. And quite often, the speed of information delivery is as important as the information itself.

We’ve found that the key to effective response management is a focussed response team and a good database. We provide this service and infrastructure for a number of clients and have successfully secured sales that may otherwise have been lost or overlooked.
So, when you require additional support with mail/email/web/phone response handling and/or customer care our sales-focussed agents can assist you by progressing inbound opportunities, following-up on marketing campaigns to pre-qualify leads, and running customer re-activation and ‘win-back’ campaigns.

A typical VFO includes:

• Datacapture and lead/enquiry escalation
• Fulfilment – mail/email
• Classifying leads and forwarding to relevant sales contacts
• Prospect nurturing
• Customer care communications and response handling
• Customer satisfaction questionnaires and analysis/reporting
• Weekly reporting including performance statistics