The compelling economics and ease of communication and response mean that e-marketing is an essential ingredient of any marketer's mix. However, as can be attested by a scroll down through any business person’s inbox, your message is only a mouse click away from being perceived as Spam.

Moreover, in the wrong hands, e-marketing can easily becomes a negative representation of your brand and worse still it could result in legal proceedings.

Our experience of e-marketing is extensive and we firmly believe that carefully handled and thoughtfully deployed it is a highly appropriate and valuable element of the marketer's tool kit.

Electronic marketing technologies change at lightening speed. Techniques that work today may not work tomorrow, so we employ a dedicated team of IDM certified "e-marketeers" to research and develop tools that will keep you in the driving seat.

Our services include:

• Email marketing – with full reporting
• E-Surveys (with dynamic reporting tools)
• Micro-site design and hosting
• On-line registration page design (with integrated back-end database solutions

Our clients have found these services useful for:

• Generating leads
• Acquiring new customers
• Maintaining regular contact with existing customers through newsletters
   and customer care emails
• Inviting customers to events and exhibitions
• Gathering opinions and feedback from customers and prospects
• Member Get Member campaigns
• Distributing internal company news to employees
• Gathering ideas and feedback from internal staff and shareholders
• Handling on-line registrations for events and automating fulfilment routines
• Running on-line competitions and processing participant data

Email Marketing

We design and transmit permission-based email marketing campaigns that generate high response rates and build strong customer relationships. Using powerful design and broadcast tools, we send personalised email messages and ‘content-customised’ e-newsletters.

And because on-line marketing is fast and very measurable, we analyse campaign results and deliver statistically rich reports to our clients in "real time".

Email technology is advancing at a fast rate and we place great emphasis on matching the right technology to the right audience. But bells and whistles aren't always required and our primary objective is to send electronic messages that capture interest and generate response.

Dynamic Emails/Newsletter messaging

Using a combination of our email/newsletter design and copywriting skills, backed by our database and programming expertise, we provide email and newsletter templates that can be easily content-customised before broadcasting to specific audiences. The service includes online detailed reporting (opens, clickthroughs, web-action tracking etc) and is ideally suited to personalised, mulit-language and vendor/channel campaigns.

E-Surveys (with automatic reporting tools)

E-surveys are fast and effective tools for you to collect the opinions of your prospects, customers and/or company stakeholders.

We design and transmit research surveys (using data gathering techniques appropriate to your audience) via email that generate high response rates (18% to a warm audience). And because email is so instant - the response data that we collect is instantly analysed and reported "real-time" for our clients to review via a web browser.

Web Page Design (with integrated database)

Offered as part of an integrated solution with e-mail and e-survey campaigns, we design and develop micro web sites that can be used as campaign ‘landing pages’, event registrations pages etc. The pages can link dynamically to campaign/contact databases.

Data Cleansing and Marketing Permissions

We offer a powerful data cleansing service, whereby contacts update their own details and marketing permissions. We send the contact an email, linked to the database, which allows the contact to review and update their own record.

TeleMail2

TeleMail2 is our new synchronised Telemarketing and Email marketing tool. It’s a telephone call…that people can ‘see.’

Quite simply TeleMail2 lets you send a personalised 1to1 HTML email, plain text email or video email during a phone conversation AND lets you monitor the recipient’s response whilst on the phone

We’re using TeleMail2 to:

•Boost attendee numbers at events
•Generate leads and book sales appointments
•Clean data records to improve targeting
•Add demographics / email addresses to data lists
•Collect opt-in preferences to ensure legislative compliance post-October 2003

And we’ve found that TeleMail2 provides:

•Increased contact with your target audience… which means there’s
  more opportunity to generate sales leads / build relationships
•Increased brand / proposition recall… because recipients are “forced”
  to interact with the caller/ email
•Cleaner/more complete data as a result of a campaign… because recipients are
  asked to interact with the email by updating privacy preferences and contact details.
•Fast results…because you condense a multi-stage (integrated) campaign into one   step. (I.e. no longer do you have to wait for a mail-piece to ‘land’ before following up).
•A happier telemarketer! Who can overcome the objection … I don’t remember
  seeing any information you sent.
•A more relaxed prospect… the more ‘senses’ a prospect can use…the more in
  ‘control’ they feel. (i.e. it’s tactile, it’s audible, it’s visual).